My work is grounded in participatory research, facilitation and prototyping with story telling at the heart of impactful digital experiences.
Holistic care experiences
Shipped
Curating a vision and roadmap for transforming patient experiences through care, support and building agency. This includes introducing new features, integrations and redesigning to build for different use cases for business goal building.
Independence Blue Cross • 2022
Employee assistance scheduling
Shipped
Redesigning the member and provider experiences for employee assistance across two different brands, to modernize the interface and build frameworks for appointment scheduling impacting over 1 million+ users.
Carelon + Elevance • 2024
Digital base for advertising
Strategy
Digital strategy side project exploring brand positioning to make the web-presence of the brand impactful . This case study includes interviews, competitive analysis, design principles and information architecture planned for brand expansion.
Signpost, India • 2023
Strategies for luxury hospitality
Strategy
Design strategy and interventions to boost investments and opportunities for luxury hospitality in the middle east. This proposal focused on a point of view scaling towards incremental design changes for global growth.
Proposal • 2021
