As a designer with a cross-functional approach towards my process, I draw from a wide range of tools and experiences to create intentional and intelligent designs that are a unique fit for every client, community and team I work with.
Unearthing Insights and Aligning Visions
I start by diving into the problem space with my team, using workshops, user research, and competitive analysis to uncover core needs and aspirations. This groundwork sets the stage for meaningful design, where I help align diverse stakeholders toward a shared vision.
Sparking Innovation and Fostering Collaboration
With rich insights in hand, I lead dynamic ideation sessions, uniting diverse voices to spark creativity. Through sketching, brainstorming, and prototyping, together we shape ideas into early concepts. By collaborating with the community, we refine these designs to truly meet their needs, while I foster a motivated, focused, and innovative team environment.
Crafting Experiences and Guiding Execution
Building on refined concepts, I lead the creation of high-fidelity mockups and interactive prototypes that bring our vision to life. Usability tests and design reviews with the community ensure every detail aligns with their needs. This is where ideas transform into empowering, testable experiences, to achieve design excellence and strategic alignment.
Bringing Vision to Life and Ensuring Continuous Improvement
In the final stage, I work closely with developers to bring our designs to life. Post-launch, I gather user feedback to refine and improve the product, ensuring it stays user-centric and impactful. I also manage timelines and resources, driving efficient execution and fostering a cycle of continuous improvement.
